dear hyde community,
with grateful hearts we share with you the difficult decision we’ve made to close our small business. bringing you the very best yoga clothing in sustainable fabrics has been a joy and a privilege, and a huge part of our personal work to live the values of the yoga practice.
ak (right) launched the line out of her lower manhattan apartment in 2005, and she & brook joined forces in 2011 to expand the collection and move operations to california. manufacturing in los angeles at a relatively small scale has always had its challenges, but doing so during the pandemic has meant navigating multiple factory closures, sourcing dilemmas and rising costs at every turn.
using the insights we’ve gained from our combined fifty (!) years of yoga, namely pramana (correct perception) and viveka (discernment), we’ve arrived at the sad but necessary decision to close our doors.
transitioning away from the vocation that has connected us to yoga communities across the country and around the world fills us with overwhelming gratitude. we offer sincere thanks to each of you who has worn hyde on your mats and in your lives over these last two decades. thank you for believing, as we still do, that what you wear matters.
though we won’t be releasing the new collection we’d hoped would launch this fall, we’re now offering a sitewide 40% off sale on our remaining inventory while supplies last. needless to say: all sales are final.
with love and gratitude,
ak & brook